Cannabis Regulators Nix Billboards on Certain Highways

The state’s Bureau of Cannabis Control (BCC) has updated regulations governing billboard advertisements after a judge ruled they violate the law on highways that cross state borders.

“Under the new regulations, cannabis companies cannot place new billboard ads on any interstate highway that crosses the California border, and businesses must remove any current billboards placed along these roads,” Cannabis Business Times reports.

The ruling was issued last year by a San Luis Obispo County Superior Court judge. He said the BCC overstepped its authority when it allowed billboards advertising cannabis products to go up along interstate highways.

The rules change will affect 35 highways.


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Sunday, May 2, 2021 - 07:00

The momentum for cannabis liberalization drums along, but it doesn’t come cheap. In addition to grassroots efforts, millions in lobbying dollars have been spent to affect policy change.