Study: Marketing, Retail Locations Influence Teen Pot Use
Where cannabis dispensaries are located and how cannabis products are marketed to the public has a lot to do with the number of young people who use marijuana, new research has found.
Stacey J.T. Hust, associate dean in the Murrow College of Communication, and Jessica Fitts Willoughby, associate professor of communication, conducted a survey of 13- to 17-year-olds in Washington State to find out how marijuana advertising and the location of marijuana retailers influence adolescents’ intentions to use the drug. The researchers also asked participants about their outcome beliefs—whether or not they thought using marijuana would be good for them personally and/or socially.
Their research shows regular exposure to marijuana advertising on storefronts, billboards, retailer websites and other locations increased the likelihood of adolescents using marijuana.
Cannabis dispensary density was not associated with higher teen use, but participants in the survey who lived within 5 miles of a dispensary were more likely to report using cannabis. Those who lived near a dispensary were even more likely to use marijuana if they had a positive view of the product.