Oakland’s Social Equity Program Gave This Entrepreneur the Boost He Needed. Now He’s Racking Up Cannabis Sales.

There’s been some deserved criticism of cannabis equity programs throughout the state. But Green Entrepreneur Editor In Chief Jonathan Small recently highlighted a success story out of Oakland that shows how these programs can right the injustices of the past and change the face of the industry.

Jessie Grundy, CEO of The Peakz, joined the Green Entrpreneur’s podcast to discuss his social equity brand, which began flourishing under Oakland’s Equity Program.

Grundy worked for years underground. But after cannabis was legalized and Oakland adopted its equity program, he was able to go legit. Grundy says his company has already hit $500,000 in sales since April. He stands out — a person of color from a low-income neighborhood succeeding in an industry that still happens to be predominantly white.

Listen the podcast here