How Marijuana Consumers’ Behavior is Changing in the Era of COVID-19
Marijuana consumers are shopping less often but spending more on products when they do, according to new market data from Headset. Whether the trend will outlive the coronavirus pandemic that sparked it remains to be seen.
Headset looked at market trends in California, Colorado, Nevada, and Washington. The average basket price went up from $57 to $69 in California after March 23, while the number of baskets decreased from 1,018 to 1,101. The other states experienced something similar.
Headset also found a recent downturn in cannabis sales. It’s not clear whether this is a temporary blip or reflects a more permanent adjustment caused by economic uncertainty. The additional $600 in unemployment benefits from the federal government ran out nearly two months ago.
See how cannabis consumers’ behavior has changed since the pandemic and where trends are leaning at Marijuana Business Daily.