Whoopi Goldberg’s Marijuana Brand Goes Up in Smoke

The medical cannabis company started by Whoopi Goldberg, which marketed its products as a solution to menstrual pain, is shutting down according to a statement released on the website

To our wonderful customers and those it may concern,

We're deeply saddened to tell you that Whoopi & Maya will no longer continue operation.

In 2016, we launched with an urgent mission: to offer safe, natural relief for period pain through the miracle of medical cannabis. We proved there's a market for this medicine and it's been our joy to offer this miraculous relief to our treasured customers. It has been our privilege to serve the community.

Though we've all come a long way, there's far more to be achieved. This is simply the end of a single chapter in a larger story, one that we invite you to continue.

Though we've all come a long way, there's far more to be achieved. This is simply the end of a single chapter in a larger story, one that we invite you to continue.

Rick Cusick, a Whoopi & Maya board member, told CNN that the medical brand struggled after California legalized adult use marijuana and adopted new regulations for the medical and recreational industries.

“Suddenly we're jumping through hoops like every other company in California," he said. "We were well on the way to [being cash-flow positive] but then we had to jump through hoops to change our packaging ... and then change our packaging again."

There was also a personal element, said Cusick. Whoopi and Maya “wanted a divorce.”

There are plenty of other celebrity brands out there. But Whoopi & Maya’s fall is a reminder that even stars can have trouble navigating the new cannabis landscape in California.


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Policy

Sunday, April 5, 2020 - 10:08

Los Angeles Administrative Officer Richard Llewellyn has recommended that the city resume its cannabis licensing process after an audit found no evidence of favoritism.