Study Highlights Californians’ Changing Attitudes Toward Pot

When California legalized cannabis in 2016, one of the biggest questions was how the move would impact the culture. Would more people indulge? Would society become more accepting? What impact would that have on the way people live, work, and think?

A new study from BDS analytics provides answers to some of these questions. The firm, which analyzes cannabis trends, surveyed more than 1,000 adults in 2017 and then again in the first quarter of this year to gauge shifting attitudes and behavior since marijuana’s legalization.

Here is what BDS found:

Yes, more people are using pot.

29% of California adults have used marijuana in the past six months, up from 23% just one year ago. Meanwhile, the number of people who are unlikely to use cannabis at any time in the future has dropped from 40% last year to 38% in 2018.

More moms and dads are toking too. 58% of users have children, according to the study. And if you’ve ever felt like pulling your hair out while two tweens fight over the front seat after a sleepless night, that should come as no surprise.

Reefer madness is a bygone era.

The stigma around pot use is deteriorating. That largely accounts for the growing use among nearly all groups.

“We are already seeing major shifts in such a short amount of time,” said Linda Gilbert, BDS Analytics’ managing director of consumer insights. “Some of that has to do with changes in legalization, what’s happening in distribution and retail systems, and brands. But it’s clear that open conversation about cannabis is happening more now than ever before, and it’s affecting everything from attitudes to opinions to consumption.”

The lazy stoner is a myth.

53% of regular pot consumers have full-time jobs and average annual incomes of $70,000. That’s higher than those who smoke only once in a while or not at all, according to BDS. The firm also found that regular pot smokers are more physically active than those who smoke less often or not at all.

Pot Users Have No Plans to Get Politically Active. 

Yes, you read that right. This was perhaps the most shocking aspect of the study. Despite the vital role that political activism has played in legalizing cannabis, only 57% of consumers think it’s important to vote. That number has fallen dramatically from just a year ago when it was at 71%.

Read more at Forbes


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Tuesday, May 14, 2019 - 16:18

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